Why send you one of
our postcards? Simple: We want to say, “Hey, we’re
here!” Josta is not only hot in our memories; there
are thousands of us who haven’t lost our Josta
craving one bit.
There are millions
more who would share our Josta lust if they only had
the opportunity to try it.
While the depth of
your role in Pepsi’s product development is unknown
to us, we feel that if enough bottlers -- those who
make the production of Pepsi products possible --
were aware of the demand, they could communicate
their interest to PepsiCo headquarters in New York.
The more requests
they receive, the greater the odds they’ll
reconsider Josta.
With programs like
‘Back by Popular Dewmand’ proving it’s technically
and economically feasible to produce a soda for a
period of only a few weeks, we can’t see how giving
Josta a chance as a Limited Edition could be
anything but a huge success.

The Save Josta Petition on 5/20/2011.
258 pages, 3,500+ signatures